Effective communication is at the heart of every successful organisation. At fraycollege, we understand the importance of strategic communication in achieving your organisational goals. Our Strategic Communications course is designed to equip you and your team with the skills necessary to craft and implement impactful communication strategies.
2 days training facilitated online or in person
Course overview
This comprehensive course draws from public relations, advertising, and marketing to provide a solid foundation in tactics for engaging with all stakeholders. Whether you’re communicating within your organisation or with external audiences, we’ll help you focus your key messaging and drive your corporate message home, regardless of the audience or platform.
Training Options
We offer two primary avenues to enhance your strategic communication capabilities:
- Training to Build an Impactful Communications Strategy
For organisations aiming to develop in-house expertise, we provide hands-on training that equips teams with the skills to craft and implement effective communication strategies. Our training covers the entire process, starting with research and including:
- Understanding your audience and tailoring your message
- Selecting the right communication channels
- Crafting compelling narratives
- Measuring and refining your strategy for maximum impact
- Assistance in Developing Your Communications Strategy
If you require an expertly crafted communications strategy, our team will work closely with you to design a tailored approach that aligns with your goals. We handle everything—from research and planning to implementation guidance—allowing you to focus on what you do best.
Contact us for more info. Email admin@fraycollege.com
Outcomes and goals
- Understanding the role of internal and external communication
- Identifying your company’s communication needs
- Crafting a communications strategy
- Communicating to connect with internal and external stakeholders
- Promoting organisational and team effectiveness through communication practices
- Important interpersonal communication skills for a professional setting
- Motivating others through communication practices
- Communication tactics for forming and deepening relationships
- Communicating to mitigate and manage crises
- Developing team and organisational culture
- Essential crisis and risk communication methods
Training facilitated online or in person
Real time individual and group learning with our media and communications professionals.
Address
fraycollege,
Technology House,
Greenacres Office Park,
Victory Park,
Johannesburg,
2195
Contact us
Unsubscribe
frayintermedia is a partner media organisation to fraycollege which helps businesses and organisations to thrive in the media space. Find out more.
View our privacy policy