Make the news in the best way!
A media interview can be daunting for even the most seasoned spokesperson or corporate executive, and if handled incorrectly can have devastating consequences for a company or brand. Media interactions carry high risks, but can also offer high rewards. Our On-Camera/Media Training will get you camera-ready with all the skills to confidently manage online and in-person interviews, whether you’re sharing your expertise, showcasing your work or fending off a hostile interviewer.
Many companies and professionals know first-hand how damaging a bad interview can be. On the flip side, however, effective media engagement can boost brands, increase consumer engagement and cement faith and loyalty from all your corporate stakeholders. Good communicators are often called upon for repeat interviews, increasing your professional and corporate footprint.
In an increasingly digital world, a bad (or good) interview is never more than a click away, and your media appearances are archived for future searches. Your engagements with the media carry more weight today than ever before.
As an expert or executive, we know you have extensive knowledge in your field, but we also know that it’s not always easy to put that information across in a way that is coherent, concise and accessible – especially when put on the spot by a probing journalist during a live television interview.
At fraycollege, our on-camera training will give you the theoretical knowledge and practical skills to manage media interactions and control the interview process, ensuring your message is on-brand and heard. At the end of the course, we allow you to put your training to the test during an on-camera, simulated interview with a professional journalist.
Our trainers are seasoned media practitioners with decades of experience. They combine extensive knowledge of the ever-changing global media landscape with real journalistic experience in practical sessions, ensuring you’re ready to confidently step into the spotlight, and take your brand along with you.
We tailor our training to your specific needs, catering to groups and individuals regardless of previous experience.
- Understanding the media landscape
- Developing a key message
- Best practices for interviews on every platform
- On-camera etiquette
- Confidence and virtual articulation
- Emphasising your key messages
- Preparing for a hostile interview
- Keeping cool under pressure
Greenacres Office Park,
+27(11) 888 0140
frayintermedia is a partner media organisation to fraycollege which helps businesses and organisations to thrive in the media space. Find out more.