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Writing Winning Proposals

Learn to write an irresistible proposal with Paula Fray

A professional, compelling proposal is all that stands between you and the financial support your project needs to make a real impact. Businesses, NGOs, journalists all need these skills to communicate both internally and with external stakeholders. Join media legend and renowned impact communicator Paula Fray and learn how to write a winning proposal that your donors and funders won’t be able to turn down.

4 weeks online eLearning / 2 days training facilitated online or in person

Course overview

Even the greatest, most innovative projects won’t get far without support and funding.  At fraycollege we know you’re working hard to make a real-world impact through the work that you and your organisation do. We want to help you showcase that work and write proposals that will get donors, funders and investors as excited about your projects as you are. 

Whether you’re seeking funding to write stories, do research or implement projects, our course will help you communicate your ideas and foster stakeholder support. To do this, however, we know you will need much more than just clean grammar and a good report structure. 

To write a winning proposal you will need to present a strong first impression and a compelling argument that convinces stakeholders that your proposed project will contribute to the greater good and serve to further their goals and objectives. 

This means understanding the current context and situation, defining the problem in terms that your funders can relate to, and articulating how and why your solution will contribute to real change. It also entails showing that your implementation will compliment the programme needs, and must highlight your commitment to monitoring and evaluation to ensure project sustainability. And all this must be done within budget!

Whether you are a non-government organisation, a faith-based group, a researcher or a journalist, our fraycollege training will ensure that your proposal shines above the rest. We will help you with donor identification, risk management, innovation and project sustainability, as well as practical writing solutions to make your proposal irresistible to your target audiences. 

If you are serious about outreach for financial sustainability, then this course is for you.

Our course activities will guide you in writing your own comprehensive proposal, complete with a budget, deliverables and monitoring and evaluation measures. You will have access to instructional videos, templates, resources, interactive activities and quizzes to test your new-found knowledge.

Outcomes and goals

  • Planning the proposed project
  • Defining deliverables
  • Assessing the resources required your project
  • Including indicators for success
  • Making your proposal stand out
  • Using appropriate language
  • Identifying and addressing weaknesses for submission
  • Ensuring administrative compliance
  • Applying a proposal template (provided in the training)

Training facilitated online or in person

Real time individual and group learning with our media and communications professionals.


Learn online at your own pace on our eLearning platform.



Technology House,

Greenacres Office Park,

Victory Park,



Contact us


+27(11) 888 0140

Paula Fray
Paula Fray
Paula Fray


Paula Fray

frayintermedia is a partner media organisation to fraycollege which helps businesses and organisations to thrive in the media space. Find out more.

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