Radio sales teams might be under pressure, but radio advertising remains one of the leading ways to share information and engage with a broad and diverse audience. Despite new media and emerging audio streaming technologies, radio remains a powerful medium for advertisers, due to its unequivocal reach and geographic relevance.  

Few people are as knowledgeable when it comes to radio broadcasting as industry legend Stan Katz. In the late nineties, Katz was one of the driving forces that helped build Primedia into one of South Africa’s largest and most successful media houses. He has never shied away from making hard decisions – reinventing, redefining and recalibrating the industry and his role within it. 

His experience at all levels of radio broadcasting has set him apart as a coveted strategist, manager, leader and trainer, with a reputation for transforming even the toughest of radio stations. Katz has now also created a new model for profitable radio in Africa, and he wants to share it with you and your team. 

In partnership with fraycollege, Katz has made decades of experience and lessons more accessible, creating ‘The Ultimate Radio Sales Course’ that embodies latest local and global trends and cutting-edge techniques to help your radio station drive sales and improve profitability. His methods have transformed the way radio sales are done and boosted the earnings of sales teams internationally, across commercial, community and public radio stations.

The course should take you a maximum of 10 weeks to complete and features interactive educational games, resources, videos of the legend himself and a final quiz. A certificate will be awarded to you after completion.