Navigating the business world presents unique challenges for women, especially in leadership positions within media. From overcoming gender biases to balancing personal and professional responsibilities, women often face hurdles that require resilience, strategic thinking, and unwavering confidence. Paula Fray, founder of fraycollege and an accomplished journalist with over 35 years of experience, has amassed a wealth of knowledge and insights that can serve as invaluable guidance for women aspiring to leadership roles. Drawing from her illustrious career, including her tenure as editor of the Saturday Star and the establishment of frayintermedia and fraycollege, Fray recently shared her experiences with women media leaders attending the fraymedia Foundation breakfasts. Among these were her ten powerful lessons to inspire and empower women in business and leadership positions.

1. The Importance of Having a Business Plan:

Developing a solid business plan is crucial. It serves as a roadmap, guiding your business decisions and ensuring that you have a clear vision for the future.

2. Align Your Marketing Strategy with Business Goals:

A well-defined marketing strategy that aligns with your business objectives can significantly enhance your brand’s visibility and success over the long term.

3. Take Risks and Don’t Be Afraid of Failure:

Sharing her experience of dealing with the fall out of the 2008 financial crisis that led to incurring huge debts, Fray recalls how rebuilding taught her to fear failure less and take more risks, knowing that setbacks are opportunities for growth and rebuilding.

4. Be Aware of Your Own Limitations and Shortcomings:

Recognising and addressing your limitations is essential for effective leadership. Empower your team and trust them to fill gaps, allowing you to focus on strategic decision-making.

5. Make Decisions that Benefit You in the Long Term:

Think long-term when making decisions. This approach ensures that you invest in sustainable growth and avoid short-term pitfalls.

6. Choose Your Partners Carefully:

Whether it’s selecting a business partner or hiring new team members, choose individuals who share your vision and values. The right people can significantly influence your success.

7. Balance Work/life:

Balancing professional and personal responsibilities is crucial. Fray encourages women to choose paths that work for them.

8. Invest in Continuous Learning:

Stay updated with industry trends and continually seek knowledge. This commitment to learning ensures you remain competitive and innovative.

9. Build a Support Network:

Surround yourself with mentors, peers, and a supportive network. These relationships provide guidance, encouragement, and valuable insights.

10. Lead with Empathy and Integrity:

Empathy and integrity are essential qualities of effective leadership. These traits build trust, inspire your team, and foster a positive workplace culture.

Paula Fray’s journey in the media industry is a testament to the power of resilience, strategic thinking, and unwavering confidence. Her experiences and insights offer a roadmap for women aspiring to leadership roles, not only in media but across various industries. By embracing these lessons, women can navigate the challenges of the business world, turn setbacks into opportunities, and achieve sustained success.