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Social Media for Journalists

Tap into the power of social media 

Social media is one of the most powerful tools to connect to your clients and expand your personal and professional influence. But, excellent social media requires a combination of skills: brilliant writing, an eye for design and visuals, the capacity to create relevant multimedia materials, tactics to set the conversation and continue engagement as well as the capacity to plan and execute.  The digital landscape is, however, constantly changing; if you don’t keep up, you will be left behind. This course draws on the latest digital developments and online trends globally, ensuring you gain, not only the skills to participate in the conversation, but the practical tools to thrive as a master storyteller across various online platforms.

 6 weeks online eLearning / 2 days training facilitated online or in person

Course overview

Social media allows you to engage directly with your audience and clients, making it potentially your most valuable asset, whether you want to grow your business, communicate  with clients or expand your influence. But social media trends and practices are constantly  changing, as are the algorithms, rules that govern  user behaviour and user engagement practices. What worked on social media last year will not work now.

We want to make sure that you stay up-to-speed with the latest trends and to get the best return on your social media investment. Our experience-informed, intensive social media course is developed to give you the theoretical and practical knowledge to create, maintain and grow your presence and influence across social media platforms like Facebook, Twitter, Instagram, LinkedIn and more. 

After this training you will understand how and why to use the various platforms, and how to ensure your content evolves as the platforms do. Changes to the social media landscape and their audiences must shape your digital strategies, and we want to help you make sure that your online engagements remain impactful, relevant and targeted towards your goals and objectives. 

The training is topical, comprehensive and interactive, and will equip you with the knowledge and tools you need to engage with your audience effectively across the social media platforms. Practical sessions ensure that you get to put your theoretical knowledge to the test and build up a portfolio of top-notch multimedia social media content.

This course has been designed around your schedule and can be attended as a practical two-day workshop or run over six weeks, with two-hour long sessions held in the evenings to accommodate working participants. The course modules can also be taken as stand-alone units. 

Outcomes and goals

  • Understanding the social media landscape
  • Using social media as a strategic tool
  • Creating/implementing your social media strategy
  • Developing your eye for design and visuals
  • Basic multimedia editing
  • Writing for social media
  • Building a content plan and scheduling and boosting posts
  • Managing criticism on social media
  • Developing social media content in line with your brand
  • Expressing and refining your social media voice and key messages
  • Optimising content for various platforms
  • Copyright and media law 
  • Finding and using free and paid-for content

Training facilitated online or in person

Real time individual and group learning with our media and communications professionals.


Learn online at your own pace on our eLearning platform.



Technology House,

Greenacres Office Park,

Victory Park,



Contact us


+27(11) 888 0140

Paula Fray
Paula Fray
Paula Fray


Paula Fray

frayintermedia is a partner media organisation to fraycollege which helps businesses and organisations to thrive in the media space. Find out more.

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