Intro to Media Management

Do you think you have what it takes to step onto the next rung of your career ladder? Being an excellent media practitioner isn’t enough if you want to rise through the ranks and implement real policy change and transformation in your newsroom or organisation. 

As a manager, you must be able to supervise and motivate employees, managing your human resources while still operating with sound business sense to reduce costs and increase the profits of your organisation. As a manager, you don’t just bridge the gap between operations and business; you apply general principles of management to the unique context of a media-specific business. 

This means honing your skills in a way that serves your end goal, focusing on planning, organisation, and control – all within the framework of journalistic best practice and ethical media operations, from content gathering, creation, production and distribution.  

The media industry is constantly changing, and as a manager you need to adapt and evolve, growing as the sector and its audience does. You will need strong business, managerial and strategic skills to lead your team to success, and at fraycollege we want to help you become the best manager that you can be. 

This course, developed with the World Association of Newspaper’s (WAN-IFRA) Women in News programme, draws on the experience of women newsroom leaders from across the continent and the world to hone your skills and implement solutions to advance yourself, your team and your workplace. Our case studies and hands-on training and mentorship will put you on track to transforming the newsroom and the media industry. 

Media practitioners from across Africa and into Asia have benefited from this training as they step up to become the best leaders they can be. The course material is also available in Arabic, Khmer and Vietnamese.