The stories we are told and the stories we tell each other about Africa have the power to shape what we think and influence how we act. This, according to Moky Makura of Africa No Filter. She says shifting the narrative about Africa is important, because what the world believes about the continent is also what the continent believes about itself.
Writing the first draft of history is a big responsibility. This, according to award-winning journalist and fraycollege facilitator, Jamaine Krige. Speaking to Media Management graduates, she said that by amplifying voices that would otherwise not be heard and including them in history’s first draft, journalists can bring about real change.
With the spread of the Covid-19 pandemic, every aspect of life as we knew it changed. This included disruptions to the news and media landscape. But if so, much could change in just one year, what can the industry and industry leaders do to prepare themselves and their teams for the newsrooms of the future?
The Covid-19 pandemic has justifiably dominated news headlines for more than a year. While it remains an important local, national and global story, it’s not the only one to tell. The industry must take the lessons learned over the past year forward for maximum impact in a post-Covid news environment.
FP&M Seta’s PK Naiker shared his lessons for the future with Media Management graduate. Highlighting traditional leadership skills are not sufficient anymore to weather an uncertain and complex world. In order to survive, the media industry must adapt. This means considering new talent and identifying new capabilities that will enable success.