The stories we are told and the stories we tell each other about Africa have the power to shape what we think and influence how we act. This, according to Moky Makura of Africa No Filter. She says shifting the narrative about Africa is important, because what the world believes about the continent is also what the continent believes about itself.
The world’s view of Africa is informed by what Africa believes about itself. So, it is important to understand what African media are saying about other African countries. Particularly the media that are read by decision makers. The research consisted of a media coverage analysis of 60 publications in 15 countries, a survey of 39 editors as well as focus group discussions.