More than 180 women journalists from 10 African countries started fraycollege’s Introduction to Media Management eLearning Course this month as part of their WAN-IFRA Women in News (WIN) programme.

The 183 women media leaders come from Botswana, Kenya, Malawi, Rwanda, Somalia, South Sudan, Tanzania, Uganda, Zambia and Zimbabwe. 

 “We are honoured to once again partner with WAN-IFRA’s Women in News programme, to present the Introduction to Media Management programme to its fellows throughout Africa,” said fraycollege CEO, Paula Fray. 

 This is a foundation course that supports media managers who want to progress to either a university level certificate or an Advanced Media Management eLearning course, which fraycollege introduced in July.

 “Media management training is important for people in the newsroom because it gives them an edge when they are promoted and are able to fulfil their role without challenges,” said Jane Godia, WIN Africa Director.

 “Many journalists are promoted to leadership and management positions without the skills for such positions, the training is very important and relevant for women as there will be no excuse to fail to promote them,” she adds. 

WAN-IFRA Women in News partners with media organisations and individuals to close the gender gap in the news media. It runs the Leadership Accelerator for women in mid to senior-level management. The collaboration with fraycollege was to develop a customised course in Media Management that would equip women with skills to flourish in today’s media and business climate.

The collaboration comes from WIN’s strength in identifying and building women’s capacity in soft skills and Fray was coming in with the technical skills,” says Godia.

“The introductory and the advanced level media management courses remain our flagship media leadership programmes with a specific focus on supporting women in leadership,” says Fray.

“However,” she adds, “the programme is not exclusively targeted at women. The range of topics covered will help build the career of any media leader trying to tackle change in an era of disruption.” 

 This six-week eLearning course is conducted online to provide students with the flexibility to work and take part in the eLearning course. It is designed so that after completion, participants understand and capitalise on their role in their organisation, and have the courage to explore new and senior roles.

“The Introduction to Media Management programme offers sound theory mixed with real-world application for media leaders with a focus on women in the sector,” says Fray.  

Find out more about the Introduction to Media Management here.

For more information on our Advanced Media Management here.